What does a fractional CMO do for a startup?

A fractional CMO provides senior marketing leadership on a part-time basis. They own strategy, build the growth system, align marketing with revenue outcomes, and develop internal capability — without the cost of a full-time hire. Arthur Torres specializes in diagnosing acquisition inefficiencies, rebuilding paid media systems, and handing founders a growth engine they can run independently.

How much does fractional CMO work cost?

Arthur Torres offers three engagement tiers: a Paid Media Audit starting at $1,500 (flat fee), a GTM Sprint starting at $5,000 (flat fee), and Fractional CMO retainers starting at $4,000/month.

When should a company hire a fractional head of growth?

The right time is when paid acquisition is generating leads but they aren't converting to revenue, when attribution is unclear, or when the company needs senior growth leadership but can't justify a full-time CMO salary. Typically this means companies at $1M–$20M revenue with $10K–$100K in monthly marketing spend.

What is a paid media audit?

A paid media audit is a comprehensive diagnostic of your paid acquisition channels, attribution setup, and spend efficiency. The output is a prioritized action plan that identifies where budget is being wasted and where growth leverage exists. Arthur Torres's Paid Media Audit takes 1–2 weeks and is priced as a flat fee starting at $1,500.

Who is Arthur Torres?

Arthur Torres is a fractional CMO and growth marketing leader based in Salt Lake City, UT. He has managed over $100M in paid media across healthcare, EdTech, SaaS, and consumer brands over 12+ years. He is a U.S. Army veteran and immigrant who specializes in building acquisition systems that connect marketing spend to revenue outcomes. He works with Series A–C founders and CEOs whose paid acquisition isn't converting.

Arthur Torres | Fractional CMO | Salt Lake City, UT | Paid Acquisition & Growth Systems

The Problem

You’re acquiring leads.
They’re not becoming revenue.

01

Attribution is a black box

You’re spending $20K–$100K a month and can’t tell your board, your investors, or yourself which of it is working.

02

Leads come in. Revenue doesn’t follow.

The pipeline looks active. But close rates are low, sales cycles are long, and no one can explain the gap.

03

You have execution. You don’t have a system.

Someone’s running the ads. Someone’s managing the agency. But no one owns the growth number end to end.

The Approach

The Revenue Clarity System

Three stages. One outcome: a growth engine you understand, own, and can run without me.

01

Signal Audit

Find out what’s actually working

Clean up attribution. Identify which leads convert to revenue and which ones just look good in a dashboard. Stop funding guesswork.

02

Acquisition Architecture

Build the system around what works

Channel strategy, CAC targets, forecasting model, creative testing framework. Built for your stage and your margins.

03

Operate & Hand Off

Run it. Then give you the keys.

I run the system, build internal capability, and exit with a team that can sustain it. No retainer that lasts forever. No dependency.

Ways to Work Together

Choose where to start.

Most engagements begin with an audit or sprint. Fractional CMO work typically follows.

Quick Start

Paid Media Audit

Full diagnostic of your paid channels, attribution setup, and spend efficiency. You get a prioritized action plan and know exactly where you’re bleeding budget.

Timeline1–2 weeks

PricingFrom $1,500 · Flat fee

Start with an audit →

GTM Sprint

ICP definition, channel strategy, 90-day acquisition plan, and forecasting model. Built to execute immediately. Delivered in weeks, not months.

Timeline3–4 weeks

PricingFrom $5,000 · Flat fee

Start with a sprint →

Ongoing

Fractional CMO

Embedded growth leadership. I own the strategy, run the system, and operate as your part-time head of growth — a C-suite marketing brain without the C-suite salary.

Timeline3–6 mo. minimum

PricingFrom $4,000/mo · Retainer

Apply for fractional →

Results

What this looks like in practice.

EdTech

2× enrollment
−69% cost per student

EdTech Platform

$12M+ budget. Scaled acquisition across a long-consideration funnel tied directly to revenue.

Read the case study → B2B + DTC

127% revenue growth
in 12 months

Manufacturing

Full-funnel strategy across B2B pipeline and direct-to-consumer. Paid, email, print, ecommerce unified.

Read the case study → Performance Marketing

$8.8M YoY growth
63% margin expansion

Multi-Client Portfolio

Acquisition strategy across a 35-client portfolio. Healthcare, education, consumer. 400K+ leads/month.

Read the case study → B2B SaaS

64% reduction
in SQL cost

B2B SaaS Agency

Diagnosed channel failures. Repositioned messaging from product-focused to pain-point-specific. Revenue followed.

Read the case study →

See all results →

What Founders Say

“

Best for: Founder-led software/agency businesses needing positioning and channel strategy, not just execution
Arthur helped with: Messaging and positioning, channel and budget strategy, growth experimentation, KPI dashboard and reporting systems

Working with Arthur as our fractional CMO was a turning point for DevSquad. He helped us find the right angles for our messaging, recommended the channels and budgets that truly fit our stage, and pushed us to run growth experiments that went well beyond what we already had working. He also built a KPI dashboard that became our shared source of truth and made reporting and decision-making incredibly clear. I highly recommend Arthur to any founder who wants real strategic marketing support instead of fluffy advice.

PA Phil Alves
Founder, DevSquad & DevStats

“

Best for: Early-stage companies needing fast diagnosis and measurable ROI from a fractional marketing leader
Arthur helped with: Spend efficiency, close rate improvement, revenue-tied marketing strategy, rapid diagnosis and execution

Arthur made an immediate impact as our fractional CMO at PARTY. Within the first week, he identified where our spend was leaking and began building the framework to fix it. Within a month, our close rates reached the highest level we had ever seen, and within two months the engagement had already returned 2x its cost. He moves fast, diagnoses clearly, and ties marketing strategy directly to revenue.

GS Gabe Silva
Founder, Party

“

Best for: Companies needing a growth leader who owns P&L outcomes, not just campaign execution
Arthur helped with: P&L ownership, performance systems, marketing team leadership, operational discipline, repeatable revenue outcomes

What consistently impressed me was how Arthur approached growth as a revenue function, not just a marketing one. He took real ownership of P&L, built systems that improved performance and decision-making, and led the marketing team with clarity and accountability that made results repeatable. If you’re looking for a growth leader who brings strategic thinking, operational discipline, and genuine integrity, Arthur is the real deal.

RK Randy Knox
RPM, Radiant Digital

“

Best for: Founder-led B2B SaaS companies whose marketing reporting looks active but doesn’t reveal real lead quality, close rates, CAC, or pipeline efficiency
Arthur helped with: Attribution, CRM-to-revenue connection, CAC, pipeline efficiency, sales and marketing alignment, reporting overhaul

Arthur changed the conversation from ‘how many leads did marketing generate?’ to ‘which leads are actually turning into revenue?’ That shift made a huge difference for us.

Before working with him, our reporting looked active but did not give us a reliable picture of quality, close rates, CAC, or pipeline efficiency. Arthur helped connect the dots between paid media, landing pages, CRM data, sales feedback, and revenue outcomes. He identified where we were overvaluing low-quality volume, where good opportunities were being hidden by bad attribution, and where the sales team needed better signal from marketing.

What stood out most was that Arthur did not treat growth as a channel problem. He treated it as a revenue system. He brought the discipline of a senior growth executive: clear diagnosis, practical prioritization, better reporting, and a constant focus on profitable growth. I would recommend him to any company that needs a fractional CMO or growth leader who can align marketing and sales around the numbers that actually matter.

BG Ben Grenaway
Founder, Grenaway Digital

Is This a Fit?

Paste your situation.
Get an honest answer.

Describe where your growth is stuck — your current spend, what’s not working, and what you need. You’ll get a straight read on whether this is a strong fit, a potential fit, or not the right match — and why.

About

I’m Arthur Torres. I’ve managed over $100M in paid media across healthcare, EdTech, SaaS, and consumer brands. I’ve built growth systems for companies processing 400,000 leads a month. I’ve also run campaigns that didn’t work and had to figure out why fast.

I’m a U.S. Army veteran and an immigrant. Both taught me the same thing: you don’t get credit for effort. You get credit for results.

I work with a small number of founders at a time. I come in, figure out where the money is going and what it’s actually buying, fix the acquisition system, and make sure you can run it after I’m gone.

I don’t do retainers that last forever. I don’t create dependency. I build the thing and hand you the keys.

Legacy Over Currency.

Name * Please enter your name.

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Company URL

Monthly advertising spend * Please select your spend range.

What describes your priority right now? *

We need long-term strategic direction and leadership to scale our marketing ecosystem, manage internal teams or agencies, and own the growth number. We’re launching a new product, pivot, or major acquisition channel and need a rapid, battle-tested blueprint to execute immediately. We suspect inefficiencies in our current channels or spend and need an objective, comprehensive diagnostic to stop leaks and find hidden growth leverage.

Please choose the option that best fits.

What’s the biggest marketing bottleneck holding your growth back right now? * A sentence or two helps me give you a real answer.

I read every submission and respond within 1 business day.